List of Figures Figure 1: Yentas talk to each other and to their users' web browsers 33 Figure 2: Clusters and overlaps 39 Figure 3: Degrees of anonymity 51 Figure 4: Showing the user how to submit an evaluation. 61 Figure 5: A typical evaluation. The small bars on the left of each source line are color-coded. 61 Figure 6: A sampling of interests. Real users tend to have many more than shown here. 79 Figure 7: Recent messages received by this Yenta, and options for dealing with them. 79 Figure 8: A typical message, and how to reply. 80 Figure 9: Replying to a message. 80 Figure 10: Manipulating attestations. 81 Figure 11: Recent news about this particular Yenta. 81 Figure 12: A sampling of the help. 82 Figure 13: Adjusting internal parameters, for those who demand knobs.. 82 Figure 14: Some infrequently-used operations 83 Figure 15: If Yenta is manually shut down, this is the last page it shows. 83 Figure 16: Some selected statistics from fielded Yentas. 93 Figure 17: Simulation results. See text for details. 107